2023 Schedule

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Wednesday, Sep 20
11:00am — 12:00pm
Product Track- CBRE
270 attending

Tactical Ways to Earn Your Spot at the Strategy Table

Does “We’re building a Search feature, go execute” sound familiar? Many PMs start in tactical roles and then immediately wonder: how do we earn our spot at the table to help decide between a Search feature and v2 of the analytics dashboard? These decisions, especially for startups, make or break companies. So how do you earn a spot at the strategy table? What drives decisions? What’s the vocabulary? What access do you need? Join a panel of CPO, VP, and Senior-level PM professionals to hear how they think and take away tactical ways to learn and influence your company’s product strategy.

Panelists include:

  • Lauri Hofherr (CPO & COO @ ESTE Leverage): Lauri’s career spans 20+ years in product development where she has focused on driving product innovation and operational efficiency. She has held leadership roles at multiple startups, including an early product role at Groupon. Her experience building SaaS products spans B2C and B2B2C, building motivated, high-performing teams. Lauri’s career started at a technology led options trading firm where she received her first multi-media email from Steve Jobs on her NeXT computer.

  • Alexander Lauderbaugh (VP of Product @ Pivot Energy): Alex Lauderbaugh has over 10 years of experience in building data-centric software across segments, with more than 6 years of experience in the energy industry. He is focused on building great products that solve real problems and allow people to use data to make better decisions. Leveraging his prior work as an energy trader and consultant prior to moving into software, Alex has worked to build solutions for AI, risk analysis, data presentation, business analytics and intelligence, and large platforms.

  • Audrey Gawrych (Senior PM @ Ethena): Audrey Gawrych is a seasoned product manager with a proven track record of bringing innovative products to market and driving strategic growth. As a Senior Product Manager at Ethena, she has been pivotal in establishing the company as an all-in-one compliance platform, trusted by industry giants such as Netflix and Zoom.

Audrey Gawrych
Alexander M Lauderbaugh
Lauri Hofherr
Matt Markiewicz