Have you ever wondered why a product can thrive in one cultural environment over another? If you intend to target an American audience or expand to a global market, cross-cultural psychology impacts the way your users experience your design. Discover the six dimensions of culture and learn how cross-cultural UX can influence the success of your product.

Betsy is a UX researcher at Ibotta and cross-cultural psychologist. She started her career with a South African Study Abroad start-up while she completed her Master of Social Science in Psychological Research at the University of Cape Town. Through exposure to UX Design and consumer insights at work, she found the perfect marriage of her academic and work experience in the world of UX Research. Betsy is also a beach enthusiast and bookstagrammer with a passion for reading diverse stories.