As much as 50% of your sales should come from a $0 marketing channel: organic search engine optimization (SEO). But oftentimes companies go the easy route, spending years placing expensive, paid social ads without paying attention to the basics: using content to build domain authority on targeted, relevant keywords. And by the time startups get to work on SEO, they're a few years too late! Join the leadership teams from Volume Nine, Clique Studios & Dharana Digital to learn the foundations of SEO across tech, content & links, keyword intent & content strategies. Then we'll dive into free tools & resources, an update on Google Analytics 4.0. Finally, we'll close with a 'Hot Seat' for a volunteer, Q&A & a giveaway.

Panelists:

Gina Mares: Dharana Digital
Jeff Goodsmith: Clique Studios
Natalie Henley: Volume Nine