"What works on social media" changes every day, whether by platform, by creative type, by the creators who work on it, and more. Hosted by an agency that works with the NBA, NHL, Kroenke Sports, Facebook/Instagram, Twitter, Puma, and more, this session goes into some overarching strategies for how to keep your brand's content feeling fresh, and how to work with the growing creative community to make sure the people behind your content are the best in the business. The tactical strategies tackled in this session should prepare you to create better content the minute you walk out the door.

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