TikTok is changing the game for businesses. Whether you’re a local taco shop, a bachelorette party planning business, a nail technician, or Netflix, businesses all over the world are starting to realize the value and magnitude of TikTok's reach. One video can literally change the course of your business overnight (and we’ve seen it first hand with the 50+ accounts we’ve launched for businesses in the last year). In this session, we’ll break down the TikTok app and its features, go through notable case studies, and share some of our secret sauce how-to’s when it comes to viral video creation.