2020 Schedule

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Friday, Sep 18
1:00pm — 2:00pm
Virtual Individual Presentation
381 attending

Achieving Product Market Fit in B2B SaaS space is all about the Customer

We all know how critical Product Market Fit is for launching startups, but how do we get there? We will walk our audience through a discussion on what Product Market Fit looks like in the “Age of the Customer”, why beginning with understanding and leveraging a customer-first approach is critical to your success, and a practical customer experience framework for achieving product market fit in the B2B SaaS space, drawing from our own experience at DreamCatcher. Topics include mapping the customer journey, touching upon various aspects of product development, marketing, sales, and metrics. We will also cover how to optimize around customer success in order to minimize customer churn.

Speakers Include:

  • Shridhar Bharthulwar, Founder & CEO, DreamCatcher Software
  • Zaneta Kelsey, Founder, Transparent Solutions
  • Julie Pifer, Product Manager, Choozle
  • Rob Haisfield, Independent Consultant, Behavioral Product Strategist, Spark Wave
Shridhar Bharthulwar
Zaneta Kelsey
Julie Pifer
Rob Haisfield
Hybrid Events for 2020
Starting 5 minutes before a session is live, use the link below to join the live studio audience. If a session fills up, you can also check it out on YouTube Live, embedded below.
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