We all know how critical Product Market Fit is for launching startups, but how do we get there? We will walk our audience through a discussion on what Product Market Fit looks like in the “Age of the Customer”, why beginning with understanding and leveraging a customer-first approach is critical to your success, and a practical customer experience framework for achieving product market fit in the B2B SaaS space, drawing from our own experience at DreamCatcher. Topics include mapping the customer journey, touching upon various aspects of product development, marketing, sales, and metrics. We will also cover how to optimize around customer success in order to minimize customer churn.

Speakers Include:

• Shridhar Bharthulwar, Founder & CEO, DreamCatcher Software
• Zaneta Kelsey, Founder, Transparent Solutions
• Julie Pifer, Product Manager, Choozle
• Rob Haisfield, Independent Consultant, Behavioral Product Strategist, Spark Wave