2020 Schedule

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Thursday, Sep 17
9:00am — 10:00am
Virtual Individual Presentation
589 attending

Choosing a direction: Learning how to test ideas and designs

Test early, test often.
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies.

This talk will cover:
What is user testing and why is it important
How to plan for user testing
What are ways to make testing cheaper
What are ways to make testing quicker
How to test with different fidelities of concept and design
How to collect data more frequently
Opportunities for getting the whole team engaged
What to do with the insights/outcomes of research

Ari Weissman is the Director of UX for a B2B SaaS product organization a lead instructor of UX Design with General Assembly.
Lys Maitland partner is currently the Manager of Experience Research at a national healthcare organization with an office in Denver charged with overseeing the user research program supporting all digital product development.

Both are passionate about design, research, and teaching our colleagues about the myths of user research: 1) research is time-consuming and expensive and 2) qualitative data is less valid or valuable than quantitative data. Ari and Lys would like to help dispel both myths and talk to the start-up community about how user testing can be tailored to meet a huge variety of stakeholder and product needs.

Ari Weissman
Ryan Margoles
Lys Maitland
Hybrid Events for 2020
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