Influence. It means ‘having an effect on.’ In our world, those with influence have an effect on your business. They entice buyers to buy, investor to invest and inspire innovators to create. Working with influencers effectively and to drive business results is an art form that extends well beyond a few posts on Instagram. In this session, social media experts, public relations pros, and well-known influencers will discuss best practices for working with various forms of influencers, what to expect, and how to make it work for you.