Thursday, Sep 27
10:00am — 11:30am
Organic Content + Paid Media: An Unlikely Power Couple
Finding marketing inspiration when you’re not promoting a tangible product can be challenging. But it doesn’t have to be boring. Organic content and digital advertising might seem like an unlikely pair, but SendGrid’s content marketing manager and media buyer disagree! Learn how they leverage their respective channels–content marketing & display/social advertising–to produce and promote creative content that cultivates an active and engaged audience. You have to get creative when you aren’t selling GAP jeans and we will share how we’ve tried to do just this!