Keep your customers! Build a marketing automation program that works
So, you can get potential customers through the door -- but how do you convert and retain them from there? It’s not easy, all methods aren’t always successful (that’s why testing exists!), and though these panelists don’t have it all figured out, they’ve spent a lot of time thinking through customer lifecycles and the communication that guides user through the funnel. They’ll share what they’ve learned while creating marketing automation campaigns: the tools to use, what content to create, customer behaviors to note (aka indicators of success), the kind of tests to run, thoughts on segmentation strategy, how to build out communication programs, and much more. You’ll hopefully leave with some good pieces of knowledge and inspiring conversation with consumer facing Denver marketers.
Maddie Groves - Sr. Manager, Marketing Communications @ Ibotta
Kara Hafez - Sr. Manager, Retention @ Artifact Uprising
Allie Kranick - Sr. Manager, Growth @ Havenly
Molly Friederich - Sr. Product Marketing Manager @ SendGrid