Your Best Leads Are Right Under Your Nose
Sometimes your sales are your best leads. It’s an easy enough concept to understand—satisfied customers provide an opportunity for repeat business and complimentary or add-on sales. If your product and customer experience are strong enough, you can even achieve a certain level of growth simply through selling back into your existing customer base. But how does a small business source new customer leads from its current customer base for aggressive growth opportunities? In this session, John Oechsle will provide actionable tips and tactics for sourcing new customer leads and meaningful growth from the company’s greatest asset—it’s existing customer base.