Branding for start-ups in growth mode is something that's often overlooked. Before you know it, you're looking for your next round of funding or hit a massive growth spurt and you suddenly realize that your brand - or lack thereof - is stymieing growth. A lack of brand could be limiting acceleration when you need it most.

At the early stages of a company, branding doesn't have to be hard or time-consuming. You have to be thoughtful and gain leadership agreement on the company identity. In this session, you'll learn the basics of branding and understand what core company assets make up a brand. You'll leave knowing how to put brand at the core of everything you do without redesigning daily workflows or using up precious resources.