How to become a challenger brand - A small business marketing how-to
There are so many industries or markets that are either terribly saturated or completely dominated by one or two competitors. For small business owners or startups it's difficult to make your voice heard and stand up and be seen, especially when considering the people and budget constraints most businesses face. This panel will discuss what it means to be a “challenger brand” and will dive into some of the successes (and failures) of going toe-to-toe with your competitors.
James O’Connell-Cooper - Director of Marketing - Xero
Tolithia Kornweibel - Director of Marketing - Gusto
Scott Jones - CRO - Alteryx