Where Product and Marketing Converge
Product launches are always better off when product and marketing work hand in hand from the beginning, but we all know that doesn’t always happen. Hear from experts about how to understand market and buyer needs, and how to use that knowledge and work cross-functionally to execute compelling marketing and sales strategies.
Andrea Pearson, Chief Marketing Officer, Healthgrades
In her role at Healthgrades, Andrea is responsible for the Healthgrades brand and all marketing activities for consumers, physicians and hospitals. She joined Healthgrades in December, 2008. For the past eight years, Andrea led Healthgrades’ product team as the General Manager of Healthgrades.com, where more than a million visitors each day research and select physicians and hospitals.
CJ Singh, Chief Technology Officer, Healthgrades
CJ is a proven technology executive whose leadership is critical to leveraging technology to strengthen Healthgrades’ engineering and data science organizations. With more than 15 years’ experience, CJ has a deep understanding of product development, specifically in high-transaction, global and web-based environments.
Lia Siebert, VP, Product Management, Craftsy
Lia brings 15 years of operating experience in product development as a PM, Designer, and Engineer - most recently leading Social Commerce/Mobile teams at One Kings Lane and ModCloth. She was part of the early founding team at the Stanford d.school, and taught a human-centered, design-based approach to innovation to executives and students all over the world.