2015 Schedule

C3927DC8-5C3A-442C-9D1D-51BD87399904@1.00xCreated with sketchtool.
Back to schedule


Friday, Oct 2
8:00am — 9:30am
Jake Jabs Center at CU Denver - Rm 1800
320 attending

Feedback as a Feature

There’s a new assault on our senses as consumers and users of technology. We’ve all been inundated by it - “Rate our app”, “Tell us how we’re doing” or “We’d love to hear from you”. You know what I’m talking about. Feedback. It’s a fundamentally important part of getting better, but there has to be a better way, right?

This talk could also be labeled as "The death of surveys as a form of feedback." As I've researched this topic I've come across so many examples of organizations seemingly relying on surveys as a way to gather the feedback they need to make product improvements or get better as a business. The problem is that there are vast differences between what people say and their behavior. I've uncovered many examples of how companies are starting to do this better. This talk proves that a surveys are inefficient and provide false data and gives the audience some alternative ideas to get the information they're really after.

The response from the talk was extremely positive and the Q&A after yielded great questions and furthered ideas to expand the talk. http://www.meetup.com/SkookumDenver/events/221842562/