You may start out with a great idea for a business that you came up with on your own, but as the market evolves your product will need to evolve with it. When that happens, it’s imperative that an entrepreneur be connected with his or her customers to best understand how the company’s wares can be adapted to best meet the needs of the consumer. Allen Duet, CTO of Denver-based software provider Swiftpage, and John Oechsle, President and CEO, will discuss strategies and tactics to effectively connect with customers and meet their needs in order to provide them with the best product possible and grow the business.