2023 Schedule

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Monday, Sep 18
11:00am — 12:00pm
Product Track- CBRE
293 attending

Who, What, When, Why of Adding Product Marketing at Your Startup

Product marketing is notoriously misunderstood role in startups, but when leveraged intentionally, it can be a catalyst for reaching your company’s next stage of growth. But what the role looks like will vary company to company, and across stages of growth. Three Directors of Product Marketing will take us from seed to IPO to learn what product marketers can champion at each stage, what kind of profile to hire and considerations for where product marketing will collaborate within your org. Come with your questions for a lively Q&A with our panelists!

Kristen Ditsch
Larry Goldman