2023 Schedule

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Wednesday, Sep 20
4:00pm — 5:00pm
Product Track- CBRE
135 attending

Navigating Dualities: Product and Design Tales from Two-Sided Marketplaces

Join us for an engaging panel discussion on the intricacies of design and product management in the realm of two-sided “marketplace” tech products. Our panel of designers and product managers will share their compelling stories and tales from their work at leading product companies, shedding light on the challenges and strategies involved in creating successful platforms that connect multiple user groups.

During this insightful session, we will explore the complexities that arise when the needs and preferences of one user group clash with those of another. We'll delve into real-life scenarios where the pursuit of optimal solutions for one side of the marketplace poses challenges for the other side. Through the panelists' diverse experiences, we'll gain valuable insights on how to navigate these conflicts and strike a delicate balance between competing interests.

Prioritization is a critical aspect of managing two-sided marketplaces, and our panelists will delve into their approaches. They will share their methodologies, frameworks, and decision-making criteria that guide them when confronted with conflicting priorities. Discover how these experts leverage user research, data analysis, and stakeholder collaboration to make informed choices that align with the overall product vision and objectives.

Grace Kretschmer Tran
Tristan Vanech
Patrick Shortall