2023 Schedule

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Thursday, Sep 21
12:00pm — 1:00pm
Founder Track- Polsinelli
181 attending

Decoding Personalization: Brand Consistency in a Customized World

Join us as we unravel the Personalization Paradox, where the future of one-to-one marketing has arrived, but brand consistency is at stake. With AI-powered capabilities like OpenAI's ChatGPT and Google's Bard, personalized communication is now a reality, challenging our traditional understanding of branding.

In this session, we'll explore the delicate balance between maintaining a brand's unique personality and meeting customers' growing demand for personalized experiences. Should every interaction be customized? We'll discuss the gradient of personalization options, from advanced segmentation to true one-to-one engagement. Discover the strategies to forge meaningful connections while preserving brand identity. Gain actionable insights and practical approaches to create personalized experiences that resonate with your customers and elevate your brand.

With speakers Liza Adams, Lori Jones, and Kimberly Oneil/