2023 Schedule

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Thursday, Sep 21
9:00am — 10:00am
Capital One Café
356 attending

Accelerate Your Marketing Strategy with Behavior Design

Do you ever wish you could get your customers to do exactly what you want?

Enter Behavior Design. Developed by BJ Fogg, PhD, at Stanford University’s Behavior Design Lab, it’s a set of models and methods designed to spur human behavior.

In this session, presented by Shannon Fern, chief strategy officer at Denver’s Communications Strategy Group, you will learn:

  • How to use motivation and ability to make the actions that drive business success more desirable and easier for your customers to take.
  • Tweaks you can make to your marketing strategy to incorporate the tenets of Behavior Design.