Do you ever wish you could get your customers to do exactly what you want?

Enter Behavior Design. Developed by BJ Fogg, PhD, at Stanford University’s Behavior Design Lab, it’s a set of models and methods designed to spur human behavior.

In this session, presented by Shannon Fern, chief strategy officer at Denver’s Communications Strategy Group, you will learn:

• How to use motivation and ability to make the actions that drive business success more desirable and easier for your customers to take.
• Tweaks you can make to your marketing strategy to incorporate the tenets of Behavior Design.