Crafting a great pitch is more than showcasing your product and market opportunity. Great pitches, the ones that lead to action, are constructed in a way that brings together the human need to ‘fight or flight’, with an actionable solution your business provides. In this session, we’ll discuss common mistakes entrepreneurs make when pitching, ways you can avoid making them and also dive into the science of storytelling and why the Hero's Journey is more than just a Hollywood structure.