Creating Emotional Bonds Between Brands & Consumers
Any decision to buy, use or even consider a product (analogue or digital) is primarily done in the emotional context. We then try to rationalize it to build an argument for ownership around it.
You know you must strategically position to differentiate your product/brand in the commodity marketplace. And one of the best bets is to meaningfully discover and identify the emotional bonds in that ecosystem, both the pain and pleasure zones, that resonate with your target users and utilize them to further add fun, enjoyment and excitement to that user experience.
Join this session to better understand and take away the top 10 elements that you can do to frame your strategic pathway, to create a family of products which will not only just attract your users and retain their attention but organically grow the brand affection for the sustainable success of your business.