2022 Schedule

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Friday, Sep 23
12:00pm — 1:30pm
Designer Track Venue - 1245 Champa Studio at the Commons
182 attending

Looks Matter: Brand Aesthetics and Consistency for Business

The look and feel of a brand are more than colors and images that match. The brand design needs to consider aesthetics, feelings, and emotions the Brand wants to evoke in its ideal customers. Without this, brands fall flat, and sales don't happen.

The audience will learn:

  • Why brand aesthetics matter and what heart alignment between your brand and your ideal customer means
  • How to inspire emotion through brand aesthetics so your ideal customer is moved to buy
  • How a consistent brand aesthetic increases revenue by becoming the ribbon around know/like/trust that builds customer relationships


Carrie Thomas-Omáur