Identity as a Business
For more than a decade, Vanessa Vigil has been at the forefront of the Latino market. Now as Chief Brand Officer of mitú Brands, she is tasked with taking her first-world experience in cultural branding to propel one of the fastest-growing Hispanic startups ever to reach even greater heights.
Acquired by GoDigital Media Group, and recently merged with NGL Collective, mitú is the leading digital media company representing the Latino perspective through video, editorial, and social to connect brands to Latino consumers in America.
Join us as we dive into how mitú has found success in merging Latino culture, identity, and taste as a springboard for growth with a monthly reach of over 30 million users per month.
Moderated Panel Discussion
Panelist: Vanessa Vigil - Chief Brand Officer, mitú Brands
Moderator: Marcus Jimenez