There have been numerous reports and studies regarding the lack of representation of people with disabilities in the media; yet a platform was still lacking in the marketplace. The Disability Media Network (DiMe Network) changed the media landscape by offering a streaming app that focused exclusively on content created by or featuring people with disabilities, in spite of naysayers. Founder & CEO, Jennifer Price, has been unapologetic in her mission to create a business others doubted in an industry known for its shallowness. Creating a new category in an industry that has been around for over a century is not for the faint of heart. This session will show you how to be bold in your presentation of creating a new category. What skillsets are necessary? Where do you find mentors? How do you execute? You will walk away knowing how to stay ahead of the competition and execute effectively on a big idea that would create a new industry category - unapologetically.