You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about diving deeper into UX with your organization for the first time or tackling design on your own, this session is for you. Bluecore Director of UX Ari Weissman will cover the key things you need to know:

• What UX is (and what it’s not)
• The UX design process
• Measuring and validating experience
• Points of frequent failure and how to avoid them