Collaboration between marketing and sales is essential to boost revenue. Unfortunately, these two groups are notorious for struggling to effectively work together, even though most leaders agree that it's critical for business growth. I’m Abbie Mood, content manager at TalentReef, a Denver-based SaaS company where marketing and sales have developed a genuine, cooperative relationship that directly improves our bottom line. During this session, I'll share tips and strategies that you can implement right away to align the departments and attract and convert more customers.