2022 Schedule

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Thursday, Sep 22
11:30am — 12:30pm
Founder Track Venue - Denver Place
225 attending

Brand Marketing & How to Drive Top-Funnel Demand

As digital marketers, qualified site traffic's the lifeblood of our business. That's the case for B2B & DTC brands. But what are the most effective ways to drive site traffic & how do brand & performance marketing support each other, both internally & customer-facing? In this senior-level panel, hear from DTC & B2B marketers at BarkBox, Shinesty, Cactus & Wedfuly who discuss top-funnel brand marketing across TV, social, search, affiliate & PR.

Caroline Creidenberg, Founder & CEO, Wedfuly
Matt Erley, Startup Growth Advisor, ex-Stella, Havenly, and Drizly
Chris Shewmake, VP, Communications Strategy & Media at Cactus
Mike Tevolini, Head of Growth, BarkBox

Chris Shewmake
Mike Tevolini
Caroline Creidenburg