It's 2020, and the most engaging social media platform is TikTok. Younger audiences are on it, there's tons of creative freedom, the in-app tools make amateur creators look like editing wizards, and it's growing every day. So why are you not making content for the platform yet? This session will give you and your company the basics you need to know about creating content specifically for TikTok, a couple tricks for increasing engagement, and some entertainment along the way (so you can see what all the hype is about).