Life after death. Of third party cookies
As data privacy concerns grow, any company that wants to advertise their products must reckon with major changes to one of the most powerful user identification tools around, 3rd-party cookies.
Not only are they now prohibited by most browsers but they’re also incompatible with consumer protection laws like GDPR and CCPA.
So unless you advertise exclusively within your own domain—think Facebook or Amazon—it’s time to find a solution and get ready for a much higher standard of data management.
Join MetaRouter and Choozle as we discuss how organizations can prepare right now for coming changes.