We talk to a lot of organizations who are ready and eager to make a significant investment of time and money on a new website. The current site might be dated, hard to update, confusing to navigate, or doesn’t represent the brand. However often these are just symptoms. Aligning goals to address symptoms can result in a great looking new site, but risks making the impact you hoped for.

This session is designed to help you rethink website projects, how you can approach your website with faster focused deliveries, and align your organization to make the most of your investment regardless of scope.