Inclusive Design = Good Business
Physical Product Showcase Fireside Chat
Businesses are increasingly examining “inclusive design” for the development of products and services. This interest is driven by changing demographics and needs among consumers, as well as business goals such as the improvement of customer acquisition and retention. Numerous studies have shown that the cost of customer retention is significantly lower than that for customer acquisition. The acquisition cost for a new customer may be 5 to 25 times higher than retention, depending on the industry. In addition, research by Frederick Reichheld of Bain & Company found that increasing customer retention rates by 5% can increase profits by 25% to 95%. Inclusive design has been shown to expand the customer groups to which products and services appeal while improving customer satisfaction.
Mark Balsano, VP Accessibility, Charter Communications
Matthew Gesualdi, Tact-Ed.org
Cathy Bodine, UC Denver
This fireside chat is part of the Physical Product Showcase and will begin at 4:05 in the Windsor Room at the Dairy Block. Don't forget to register for this showcase as well: https://www.denverstartupweek.org/schedule/5256-physical-product-showcase-sponsored-by-nextfifty-initiative