2018 Schedule

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Growth

Tuesday, Sep 25
8:00am — 9:30am
383 attending

The Product Marketer's Playbook

How do you craft messages that resonate with prospects? How do you convey technical product knowledge to a non-technical audience of sales reps and clients? How do you balance sales enablement, demand generation, and go-to-market strategy efforts?

Join us as we talk through best practices in Product Marketing with some of Denver's brightest product marketers.

Takeaways:

  • Strategies for developing go-to-market plans
  • Ideas on crafting campaigns that drive product adoption & user acquisition
  • Discussion on how to build buy-in for product marketing efforts with sales, product, and marketing
  • Input on how to create impactful product messaging
  • Thoughts on how to tell a meaningful story for a technical product
  • Inspiration on ways to keep improving your craft and skills as a product marketer

Speakers Include:

  • Lindsey Galloway, CMO, Rebel AI
  • Bryan Sise, Senior Director of Product Marketing, SendGrid
  • Lori Colston, Senior Product Marketing Manager, Verizon
  • Kylie Borgias, Product Marketing Manager, Zayo

Denver Place (Lobby Stairs)

999 18th street

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