What drives a user to click? What factors influence a purchasing decision? Data and user research can provide most of the answers, but they don't tell us the whole story. Learn how to leverage the research and principles of consumer Psychology and Behavioral Economics to gain a deeper level of insight into how your customers think, what motivates them and why they decide to buy.

This session will provide an overview of the research behind commonly applied product components such as progress bars and leaderboards as well as examples of how companies from Duolingo to Foursquare have applied these principles to drive key metrics.

In short, this session will blow your mind!