The B2B Startup Dilemma: Product or Service
You’ve done it, congratulations! You developed a creative and innovative solution to a problem, and business decision makers want it! Now the question is how do you deliver at scale? Service companies try to productize their offerings, and product companies try to make features for all. So which route should you go? The answer will no doubt change the direction and needs of your company. Hear from a panel of entrepreneurs and how they navigated this difficult question in pursuit of building a company. After an ~ 30 minute conversation, the audience will split up and each panelist will lead a Q+A with a group of attendees. The groups will rotate after 15 minutes.
Moderated by UB Ciminieri, host of Talent Talk and a Startup Entrepreneur
Joe Thurman, Founder and CEO of Jobber Group
Kathy Keating, Founder and CTO of Apostrophe, Inc.
Krista Morgan, CEO of P2Binvestor.