To PR, or not to PR? This is not a choice you should have to make. We know starting a company is not easy. We also understand that budgets are lean. Don't worry; we are here to support you. Because PR should be accessible to EVERYONE. We will help you identify target media outlets, format a catchy press release, deliver top-secret editorial tips and teach attendees how to leverage coverage received. By the time you leave the session, you will be able to run a basic PR campaign for your company.