2018 Schedule

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Wednesday, Sep 26
4:00pm — 5:30pm
WeWork The Lab
718 attending

Social Media Strategy for Startups - Hands on Workshop

Working on your startup's social media strategy, but finding yourself stuck?

Social media is a powerful marketing tool, but knowing how to use it to achieve your startup's goals, or even where to start with a plan, can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts.
Find out how to create a social media strategy that aligns with your startup's goals & budget.

In this workshop, you'll learn:
What a social media strategy is, and isn't
Who in your organization should be involved in creating a social media strategy
How to set your social media goals to align with your business
The difference between social KPIs and goals
How to choose the correct social media platforms for your startup
What a content strategy really looks like
Tools to assist you with your content strategy
How to assign a budget to executing your strategy plan
How to use tools to measure ROI

We’ll offer our workshop “lighting talk” style and then engage in an hands-on workshop where participants can begin building their strategy, with our team there to guide them.

This workshop is lead by Amanda McLernon of McLernon & Co. with special guest Madison Martin representing General Assembly.

Follow us on Instagram to get to know us before the session!