In 2015 Pashmina (founder of Flow Simple, a Google Certified Premier Partner), gave a presentation on Validate Your Startup for $20 a Day. She showed startups that paid search can be the quickest ways to grow a startup at every stage. This sequel session: The Startup's Crash Course to Google Ads (attended by 300+ people in 2017) teaches founders how to leverage paid search and display ads on Google to validate their ideas/products, prove market demand to VC's, and grow an active customer base rapidly.

This session focuses on Google Ad Search, Display and Product ads, and will go in-depth into understanding how it works, and tactical ways to put together a campaign (or improve an existing one) for your startup, or existing business. During the first half of our presentation we will demystify all things Google ads and paid search. We will talk about:

How to Setup and Organize Campaigns
Extensions and Ad Targeting
Useful Reports and How to Measure Performance
Bidding Strategies and Tactics
How to Write Ads for Clicks

During the second half, we’ll review your existing account LIVE. Here you’ll have the opportunity to ask one of our panel of Certified Google Adwords Experts for help with a new or existing campaign. We will help you get started in the right way, or help you optimize an existing Ad account! If you’ve tried your hand at Google Ads and seen NO results, this session is also for you.