Your business might not be sexy, but your content can be.
We'll partner up with Pitch Lab's Jay Mays to deliver improv techniques to generate content that gets attention and creates conversations.
This interactive session will teach you improv techniques to bring back to your marketing and sales teams. If your business is naturally interesting, your content will still get lost in the pack if it’s not making people laugh, cry or otherwise engage. And if your business isn’t sexy, your content still can be. This session will be like none other as you learn from comedians, marketing experts and creatives how to ideate, create, share and measure content that will move the needle for your company. Key learnings include:
-How to loosen up the team before a brainstorm to generate brilliant, out of the box ideas.
-How to bring forward practices that work in comedy to your writing and other content development.
-You have an idea for content, now what? Content development steps that result in a finished product that’s human-centric and captivating.
-You’ve published the content, how do you know it’s successful? Tips and tools to best measure the content you’ve invested resources into.
There will also be a few lucky participants will get to show off their improv chops in front of the group.
To learn more about Jay Mays and Pitch Lab, visit https://pitchlab.io.