Purchaser lists, email lists, web traffic, these are all segmented audience groups you could be using to your advantage on Facebook and Instagram. We'll dive into what custom audiences are available and use cases for each.

Amanda Carroo is the Social Media Lead at Two Octobers, a digital agency in Denver. With eight years of experience in the vertical, she brings a keen ROI focus to social media advertising to ensure her clients get the most back for their spend.