“Content is king” has been the mantra for companies looking to get the word out far and wide, but without going bankrupt paying the search and display ad piper. Companies from Netflix to The Dollar Shave Club built unique content programs to build and engage huge customer bases. And startups like Slack and Gusto have jumpstarted their growth by getting strategic about their content and messaging.

But creating the quantity, quality and diversity of content to compete in a crowded space gets more challenging by the day. In this session we combine four perspectives and over 40 years of experience about the rapid evolution of content creation and some growing trends in how to keep up with those. We will evaluate this question through the lens of Instagram Influencer, Marketing Agency, Photo Storytelling, and the written word.