Cost of Growth Workshop
You may have heard of CAC, or customer acquisition cost, and how critical this metric is for online sellers. But did you know service providers, makers, consultants, and retailers are using the metric to improve their growth process? While most founders struggle through the grind of inefficient growth strategies, market-leaders use this simple financial tool to identify bottlenecks, pivot resources, and coordinate around sustainable growth.
This 50 minute workshop will educate participants on three robust methods for calculating CAC and identify which method best fits their business, including non-digital businesses. In small groups, participants will calculate their CAC values and analyze ways to improve their sales funnel.