“Build, Measure, Learn” - we’ve all heard that 1000 times. But chances are, your startup isn’t experimenting enough. We weren’t. We lacked a reliable method of making small bets and seeing the results quickly. This changed when we implemented cohort analysis to quickly measure the results of marketing campaigns and onboarding changes.

Join two Techstars companies as we share our learnings and journey of experimentation. We’ll show you how you can begin to use cohort analysis to measure your experiments and make small bets count.