Mastering Customer Segmentation
Not all clients are created equal. Determining how to segment clients in order to best align internal resources with the appropriate client segments can be quite an undertaking that's constantly evolving. Client segments are often based on revenue, but can also span other criteria such as industry, training needs, geography, etc. In order to effectively scale operations and capitalize on revenue opportunities, you’ll need to implement and maintain the right client segmentation strategy for your business.
Lauren Cowher: Director, Customer Operations @ Havenly
Chris Jensen: VP of Retail, Restaurant, and Mobile Partnerships @ Ibotta
Brandon McLaughin: Director, Client Success @GoSpotCheck
Rachel Mimken: Director, Client Experience @ Choozle