B2B marketing tech vendors have a loud voice and they can make it hard for marketing and sales leaders to know which tools, strategies, and tactics make the most sense for their organizations.

Presenters Sy Nayman and Paul Allen will help you cut through vendor hype and leave with key marketing automation concepts, a tech vendor shortlist and 2 playbooks:

1. The Startup: 3 founders seeking to gather initial market traction, who will use email, Web and inside sales prospecting to secure prospect meetings.
2. The mid-sized business who will use its website, marketing automation system, CRM, AdRoll and Terminus to engage and convert prospects from within target accounts.

Sy, https://www.linkedin.com/in/synayman, is Practice Manager, Marketing Strategy at RSM US. Sy's marketing advisor and full-stack architect to founders and growth-focused businesses. He's worked with Denver tech companies including Rally and Rogue Wave and was part of a management team who took their Denver-based tech company to its public offering.

Paul, https://www.linkedin.com/in/paulmichaelallen, is an entrepreneur and marketing and venture advisor to founders and startups. He has helped hundreds of startups and established companies including Intel, Adobe, Diebold, State of Connecticut, Quicken Loans to bring new products and services to market. He formerly led a startup accelerator in the Midwest.