Tom Higley and a hand-picked panel will put a "wicked problem" with market opportunity on the table and take participants through a process that explores (1) the difference between wicked problems and other kinds of problems; (2) the power of a problem-first approach; (3) the use of "innovation dynamics" to better understand problems; and (4) a modified "sprint" approach for moving from mapping, to prototyping, to learning/testing.