2015 Schedule

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Wednesday, Sep 30
8:00am — 9:30am
373 attending

Transforming Your Data into a Digital Marketing Treasure

Nearly all organizations hold a vast amount of data about their customers that until recently hasn't been able to be used to its full effect. Companies marrying their CRM data to online profiles and gathering of data based on browsing history has opened new opportunities in targeting and remarketing for their digital marketing campaigns.

In this panel discussion, the audience will find out how to manage data correctly, the capabilities of 1st versus 3rd party data, and how to use data in your digital marketing campaigns.