SEO, PPC, and Social Media: The trifecta of digital strategy, take 2
Last year, 750+ RSVPs to our panel let us know that startup peeps are hungry to learn more about the ways SEO, social media, and paid advertising must be integrated to drive website traffic, interactions, and, of course, revenue. So we’re back with more insights as we talk about the new trifecta: Context, Community, Conversions.
Lots has already changed since last year, and we have much to share about the way Google's Hummingbird algorithm (which favors social presence), Facebook's throttling of organic visibility (which means your fan page won't be seen without paying for it), and the rise of mobile (which means your message must be optimized in new ways), requires a content and conversation plan that’s built with strategic CONTEXT and driven by COMMUNITY, in order to secure CONVERSIONS.
Join Krista Chism, of Clio Communications (SEO); Eric Elkins, CEO and chief
strategist at WideFoc.us Corp (social media); Andrew Fischer, CEO at Choozle (paid promotion), and
Brian Grayson and Doug Horch of Digital Age Marketer (PPC and social
advertising), as they hash out the best ways to integrate your spend and
strategy for measurable results. Get a quick overview of how this trifecta
can help reach business goals, then ask the questions you need answered.