2015 Schedule

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Tuesday, Sep 29
5:00pm — 6:00pm
434 attending

Understanding the Customer Journey

The customer journey has become extremely complex and now touches various different marketing channels. It is critical to the success of your business to understand the complicated path that customers take so that you can drive sales efficiently and effectively. Please join digital agency, Elevated Third, to discuss how best to understand the journey of your potential customers and the role that digital marketing plays. We will cover the following topics:

Understand how the customer journey directly relates to revenue
How to gain insight into your customers through digital personas, journey mapping and customer ecosystems
How to confirm assumptions with research and data
How to incrementally improve customer experience and track results

Location TBA

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