2023 Schedule
Growth
Thursday, Sep 21
9:00am — 10:00am
Growth Track- Expansive
116 attending
Finding Harmony: Balancing Your Media Mix for Maximum Impact
Explore the art and science of creating a harmonious media mix strategy. Discover how to optimize the balance between traditional and digital channels, leverage audience preferences, and align messages. Whether you're looking to drive online or offline sales or drive leads, gain insights on audience segmentation, data analytics, and measurement. Find the optimal media mix for amplifying your brand message and driving business success.